MARKETING CHANNEL
EXPERTISE
ALLIE PEREZ
SELECT WORK
ALLIE PEREZ
SELECT WORK
MARKETING CHANNEL
EXPERTISE
SITE
E-MAIL
APP
INFLUENCER
PARTNERSHIPS
SOCIAL MEDIA
PAID MEDIA
AFFILIATES
PRINT
EXPERIENTIAL
AMERICAN EXPRESS
AMERICAN EXPRESS
My role encompassed, but was not limited to the following areas:
Marketing Strategy Development & Execution: I supported the Director of Business Development with developing and executing an integrated marketing strategy (digital, social, print, experiential) focused on driving brand awareness, acquisition, cardmember spending, and retention for the Saks Platinum, Saks Centurion, and Membership Rewards Points programs. I played a key role in creating, planning, and executing 360° co-branded marketing activations across 9 channels and ensured x-fncl alignment with internal teams, creative agency partners, and American Express to launch these initiatives successfully. These efforts contributed to generating a 40% uplift in card member spending.
Marketing Campaign Optimization: To enhance partnership marketing strategies, I've conducted post-campaign analysis utilizing Adobe Analytics and presented optimization recommendations to external partners. By leveraging metrics and partner feedback, I refined future marketing initiatives, which yielded a 60% increase in customer engagement.
Partnership Expansion: I led the end-to-end go-to-market planning and execution of the Saks Centurion International Dollar Card benefit program. The program provided 500 Centurion cardholders in the Latin American market an exclusive limited-time offer and exclusive shopping experiences, generating $36K in revenue within the first 3 months.
My role encompassed, but was not limited to the following areas:
Marketing Strategy Development & Execution: I supported the Director of Business Development with developing and executing an integrated marketing strategy (digital, social, print, experiential) focused on driving brand awareness, acquisition, cardmember spending, and retention for the Saks Platinum, Saks Centurion, and Membership Rewards Points programs. I played a key role in creating, planning, and executing 360° co-branded marketing activations across 9 channels and ensured x-fncl alignment with internal teams, creative agency partners, and American Express to launch these initiatives successfully. These efforts contributed to generating a 40% uplift in card member spending.
Marketing Campaign Optimization: To enhance partnership marketing strategies, I've conducted post-campaign analysis utilizing Adobe Analytics and presented optimization recommendations to external partners. By leveraging metrics and partner feedback, I refined future marketing initiatives, which yielded a 60% increase in customer engagement.
Partnership Expansion: I led the end-to-end go-to-market planning and execution of the Saks Centurion International Dollar Card benefit program. The program provided 500 Centurion cardholders in the Latin American market an exclusive limited-time offer and exclusive shopping experiences, generating $36K in revenue within the first 3 months.
My role encompassed, but was not limited to the following areas:
Product Integration: I collaborated with Klarna and department leads to seamlessly integrate Klarna's financing features into Saks Fifth Avenue's digital channels. This included conducting thorough testing of the integration, developing reporting dashboards to monitor pre and post launch KPIs, formulating a robust marketing campaign launch strategy, building educational content to help customers use Klarna effectively, creating customer support training materials, and more. The successful integration boosted new customer AOV by 30%.
Marketing Strategy Development & Execution: I forged a full-funnel marketing strategy to increase brand awareness, acquisition, revenue, and retention by leveraging market research and customer behavior insights. I managed a $2M marketing budget to design and implement 360° marketing campaigns across 7 CRM channels (paid media ads, targeted emails, push notifications, & more). In addition, I co-created promotional events with Klarna that aligned with peak sales periods to drive conversion.
Partnership Optimization: In addition to my marketing contributions, I developed partnership business review decks using data tools (Adobe Analytics, Looker, Excel) to optimize partnership performance, identify potential risks, and discover sales growth opportunities. Through these in-depth business and marketing analyses, I provided strategic insights to drive partnership growth and aid senior leadership in making well-informed decisions regarding resource allocation and more, ultimately contributing to a $525M sales increase for Saks Fifth Avenue.
My role encompassed, but was not limited to the following areas:
Partnership Development: To increase brand awareness and customer acquisition for Saks Fifth Avenue, I supported in building an exclusive partnership with Scentbird, a leading fragrance subscription service. This strategic partnership offered Scentbird's subscriber base access to a curated fragrance collection of 30+ premium perfumes and a gift with purchase for a limited time. I played a key role in building the initial collection, creating an exclusive post-purchase offer to incentivize customers to purchase full-size fragrances on Saks.com, and introducing +10 additional fragrance products post-launch. In addition, I aided in curating a co-branded landing page integrated into Scentbird's platform to provide subscribers with a user-friendly experience to explore and customize their personalized fragrance subscriptions. As a result of these efforts, the conversion rate increased by 10% for the Saks.com fragrance category.
Marketing Campaign Strategy Development & Execution: I partnered with Scentbird and 10 XFN teams to create a co-branded marketing strategy (site, email, app, social media, influencer partnerships, direct mail). The Saks brand reached a combined audience of 600K monthly active users and 2M individuals through our influencer marketing campaigns, ultimately contributing to a 19% lift in site traffic.
Partnership Optimization: Leveraging data tools, I continuously monitored and analyzed campaign KPIs to maximize the partnership’s performance and presented actionable insights to senior leaders.
My role encompassed, but was not limited to the following areas:
Product Integration: I collaborated with Klarna and department leads to seamlessly integrate Klarna's financing features into Saks Fifth Avenue's digital channels. This included conducting thorough testing of the integration, developing reporting dashboards to monitor pre and post launch KPIs, formulating a robust marketing campaign launch strategy, building educational content to help customers use Klarna effectively, creating customer support training materials, and more. The successful integration boosted new customer AOV by 30%.
Marketing Strategy Development & Execution: I forged a full-funnel marketing strategy to increase brand awareness, acquisition, revenue, and retention by leveraging market research and customer behavior insights. I managed a $2M marketing budget to design and implement 360° marketing campaigns across 7 CRM channels (paid media ads, targeted emails, push notifications, & more). In addition, I co-created promotional events with Klarna that aligned with peak sales periods to drive conversion.
Partnership Optimization: In addition to my marketing contributions, I developed partnership business review decks using data tools (Adobe Analytics, Looker, Excel) to optimize partnership performance, identify potential risks, and discover sales growth opportunities. Through these in-depth business and marketing analyses, I provided strategic insights to drive partnership growth and aid senior leadership in making well-informed decisions regarding resource allocation and more, ultimately contributing to a $525M sales increase for Saks Fifth Avenue.
KLARNA
KLARNA
SCENTBIRD
SCENTBIRD
My role encompassed, but was not limited to the following areas:
Partnership Development: To increase brand awareness and customer acquisition for Saks Fifth Avenue, I supported in building an exclusive partnership with Scentbird, a leading fragrance subscription service. This strategic partnership offered Scentbird's subscriber base access to a curated fragrance collection of 30+ premium perfumes and a gift with purchase for a limited time. I played a key role in building the initial collection, creating an exclusive post-purchase offer to incentivize customers to purchase full-size fragrances on Saks.com, and introducing +10 additional fragrance products post-launch. In addition, I aided in curating a co-branded landing page integrated into Scentbird's platform to provide subscribers with a user-friendly experience to explore and customize their personalized fragrance subscriptions. As a result of these efforts, the conversion rate increased by 10% for the Saks.com fragrance category.
Marketing Campaign Strategy Development & Execution: I partnered with Scentbird and 10 XFN teams to create a co-branded marketing strategy (site, email, app, social media, influencer partnerships, direct mail). The Saks brand reached a combined audience of 600K monthly active users and 2M individuals through our influencer marketing campaigns, ultimately contributing to a 19% lift in site traffic.
Partnership Optimization: Leveraging data tools, I continuously monitored and analyzed campaign KPIs to maximize the partnership’s performance and presented actionable insights to senior leaders.